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Project Brief

DeepCut

A social platform for tracking media consumption, exploring new content, and engaging in challenges with friends.

Type

Role

Tools

Timeline

Interaction design
Solo student project
Figma
10 Weeks
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Overview

Background

With the increasing amount of content available, people struggle to track their media consumption, find new content, and lack the motivation to consume media regularly, leading to isolation and frustration.

Project Goals

  • Create new group challenges

  • Viewing existing groups and discussion board

  • Provide a social feed for engaging with friends

  • Personalize content recommendations based on user preferences

  • Allow adding new content to the library

Problem

Problem Statement 

Is there a digital solution that helps people keep track of their media consumption, find new content recommendations, and stay motivated to read or listen regularly while facilitating a sense of community among media consumers?

Solution

An application for users to track their progress in consuming media, provide a social platform to share their progress, motivate them to consume media regularly, and discover new content through recommendations and challenges. 

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Research

Research

The process included a competitive audit, user survey, and card-sorting exercise. It helped identify market gaps, informed the development of app features, and revealed users' preferences for content organization and navigation, shaping the app's design.

Survey Insights

01

Media Tracking

Individuals are using multiple applications to track their progress and find new things to consume

02

Category Discovery

Most individuals are seeking out recommendations for new content and are discovering them through word of mouth, friends and family, apps, and social media

03

Motivation

People are interested in exploring challenges to encourage more reading and listening 

Persona

The target audience will likely be individuals who want to track their progress in a centralized platform. The application is suitable for users of all ages, but the primary users are expected to be tech-savvy individuals aged between 18-35.

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Site Map

During this process, several prototypes were explored, including creating a new group challenge, accessing the discussion board, and adding content to the user's library.

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User Testing

Prototype and Testing

Wireframes

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User Testing Insights

01

Testing Methodology

Maze heat map analysis evaluated the usability and user interaction with the design.

02

User Experience 

Users got lost and struggled with the task of "adding a new member to the group Page Turners." 

03

Low-Fidelity Prototype Design

Prototypes lacked clarity in the area of adding new members to the group Page Turners.

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Design Concept

Design Concept

Style Guide

The app's color scheme will have an earthy and natural aesthetic with a calming beige base color, complemented by dark green and amber-orange touches to add depth, nature, and energy.

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Final Design

Final Design

Hi-Fidelity 

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01

Creating a New Group Challenge

Throughout the challenge, users can track their progress and see how they are doing compared to their friends. Adding a competitive element to the challenge allows users to stay motivated and accountable while the app provides helpful tracking tools to ensure a successful challenge experience.

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02

View Group Discussion Board

The discussion board is where members can leave comments, share their thoughts, takeaways, or anything else they want to discuss related to the challenge. To further organize the conversation, users can tap on a comment to open a thread that further expands the discussion.

03

Adding an Episode to Library

The user can scroll through the explore page and find a podcast they are subscribed to with a new episode and add it to their "Want to Listen" library, allowing them to easily access the episode later on without having to search for it again. 

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Reflection

Reflection

Takeaways

To summarize, the user testing and feedback collected during the development of this media consumption app have provided valuable insights into user behavior and preferences. Moving forward, further user testing with a larger audience would enable me to refine the app's features to better meet users' needs. I would've also liked to have created a profile page displaying user stats, library, and other personalized information highlighting the importance of creating a sense of community and personalization in the app. With this information, the app can be further refined to provide a seamless and enjoyable media consumption experience for users, encouraging them to read, listen, and share content with others. Ultimately, the goal is to create an app that tracks and recommends media and fosters a sense of belonging and motivation for users to engage with content.

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